Grand Musical Celebration of the 100th Anniversary of Umm Kulthum’s First Appearance
Under the auspices of the Egyptian Tourism Authority
Under the auspices of the Egyptian Tourism Authority, Egypt celebrates the centennial anniversary of the first stage performance of the legendary Egyptian singer Umm Kulthum with a grand musical event in February 2024. This significant concert, marking 100 years of the voice of “Kawkab Al Sharq” (Star of the Orient), will be the first of its kind in the Arab world and will be attended by many Arab stars from across the region.
Organized by RMC, the mastermind behind “100 Years of Umm Kulthum,” the concert is considered a part of the company’s unwavering efforts to revive the artistic and musical heritage of the Egyptian Renaissance years and preserve the cultural legacy left by the great artists in Egypt and the Arab world.
The musical event will feature an exceptional lineup of Umm Kulthum’s timeless classics that are still cherished by her fans and continue to resonate and captivate the audiences to this day, including classics like “Enta Omri,” “Seret El Hob,” “Amal Hayati,” “Lessa Faker,” “Hathehi Laylati,” “Hayart Qalbi Maak,” “Faat El Maad,” “Lil Sabr Hudud,” “Ya Msaharni,” and more of her memorable songs that still dominate the music scene in Egypt and the Arab world.
Expressing his enthusiasm for organizing this musical extravaganza Ahmed Ebeid, Founder and Managing Director of RMC Worldwide Partners for Consultancy and Marketing, stated, “We always strive through our concerts to offer new renditions of authentic, popular songs and to celebrate Egypt’s rich musical heritage engraved in our memories. Our goal is to present unique and unforgettable artistic experiences that Egyptian and Arab audiences have never seen before. This seamlessly aligns with our vision to not only promote Egyptian tourism but also project a positive image of Egypt globally. This lavish concert will provide an opportunity to celebrate the anniversary of Umm Kulthum’s first performance and present her masterpieces with a touch of modernity while preserving their true essence and identity.”
Amr El Kady, CEO of the Egyptian Tourism Authority, praised the event as a celebration of Egypt’s timeless and authentic cultural and artistic heritage, saying, ” Embarking on a visionary path, we are thrilled to introduce a new wave of artistic and cultural events that skillfully promote Egyptian tourism, while elevating the audience’s appreciation for various arts. I am delighted with the collaborative efforts across different sectors, both governmental and private, in developing ambitious strategies and plans to firmly place Egypt on the global tourism map, and attract diverse investments, positively impacting Egypt’s national income.”