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Mountain View’s Experiential City “ALIVA” Surpasses EGP 32bn in Sales Within a Few Days of First Phase Launch

Mountain View has announced the remarkable sales success of the first phase of ALIVA in Mostakbal City, surpassing EGP 32 billion just a few days after its launch. ALIVA’s sales within days have matched the sales of key projects in Mostakbal City throughout 2021 and 2022, affirming Mountain View’s leading position in introducing new concepts altering the commonly-known ‘city living’ lifestyle and offering added value to distinctive destinations like Mostakbal City. The launch of ALIVA stands as the Company’s largest in terms of sales percentage.
Simultaneously, The Lighthouse, an experiential happiness destination, stands as one of the most pivotal concepts that contributed to achieving this significant milestone in the project’s sales. It represents substantial added value for ALIVA in Mostakbal City, considering the plethora of distinctive engaging experiences it offers to clients compared to any other project in the area. Aiming to bring purpose and meaning to individuals’ lives, The Lighthouse is enabling its community to live authentically through pursuing their hobbies and interests by engaging in several lively experiences, leading to the development of happy communities.
With the Lighthouse recognized as a new concept in the real estate market innovatively crafted by embracing the five truths of happiness (meaning, vitality, delight, engagement, and freedom), The Lighthouse will manage the experiences and all activities within ALIVA.

“ALIVA’s success has surpassed all our expectations within a matter of days. The record-breaking sales of the first phase, exceeding EGP 32 billion, signify the trust our clients place in the quality of Mountain View’s real estate products.”, Said Eng. Wael Ezz, Co-CEO of Mountain View.
“This remarkable achievement is a strong indicator of the success we anticipate in the upcoming phases, aligning with our strategic goals for 2024 and beyond. Our success is grounded in Mountain View’s commitment to creating innovative projects and fully-integrated communities that foster social engagement among its residents. In essence, ALIVA City embodies our vision to redefine and shape a new era of integrated urban communities in Mostakbal City,” Ezz added.
To solidify the company’s vision in this unique project, ALIVA incorporates all elements of a fully integrated city. The project boasts a strategic location in Mostakbal City, in proximity to several major roads and axes. The Cairo-Suez road lies to the north of the project, with the New Administrative Capital and the Regional Ring Road to the southeast. Additionally, the Al Amal Axis at the heart of Mostakbal City connects the Cairo-Suez road to the South Mostakbal City road. The project is approximately a 20-minute drive from the American University in Cairo, New Cairo, 19 minutes from Mountain View 1 project, and 17 minutes from Mountain View Hyde Park.
Mostakbal City is among the fastest-growing urban areas, consistently seeking partnerships with leading developers like Mountain View. This collaborative effort aims to reshape lifestyles and living experiences across East Cairo.
The first phase of the project includes two experiences: Fields Park and River Park. Fields Park features open green spaces filled with various recreational and social activities, along with dedicated areas for farming to foster a sense of belonging and community engagement. River Park, inspired by the famous water canals in Amsterdam, offering a range of lively and engaging experiences, including canoeing and kayaking, contributing to the development of residents’ skills. The first phase encompasses a diverse range of residential units, including villas, townhouses, iVillas, and Millennial apartments.
ALIVA Project stands as one of Mostakbal City’s largest projects, spanning an area of 638 acres. It depicts a qualitative leap in the concept of integrated urban communities, embodying Mountain View’s commitment to introduce innovative real estate concepts that change the real estate market landscape by adopting the Science of Happiness and relying on state-of-the-art solutions and unique experiences to serve its communities.

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About Mountain View
Mountain View is a leading Egyptian company founded in 2005 with the aim of developing integrated urban communities. The Company adopted a unique vision, ‘Bringing life to land and spread happiness around us,’ by applying the ‘Science of Happiness and Innovation’ in its projects and implementing them according to global standards. Over its 18-year journey in urban development, Mountain View, within the framework of its mission ‘Together building a lighthouse to inspire towards meaningful, happy communities,’ has successfully developed 18 distinctive projects in three main destinations: West Cairo, East Cairo, and coastal areas overlooking the Red Sea and the Mediterranean. Led by a team of experts and distinguished professionals, the Company is committed to delivering the latest architectural and engineering designs through its outstanding projects, providing residents unmatched opportunity to Experience Happiness.

About ALIVA Project:
ALIVA City is Mountain View’s latest and largest project in the Egyptian market. Occupying an area of 638 acres, it stands as the largest land plot for a real estate developer in Mostakbal City. Recognizing that each individual has a different perspective on the true meaning of and how to live a happy and meaningful life, Mountain View, in alignment with its vision of ‘Bringing life to land and spread happiness around us,’ introduces innovative living experiences through nine ‘Parks’: Fields Park, River Park, Mountain View 5.1, Mountain View 5, Lagoon Beach Park, Club Park, Central Park, Heartwork, and Wonderville. ALIVA is Egypt’s first interactive city based on the science of happiness, empowering the community to achieve true happiness through various activities managed by The Lighthouse.