Abd El Rahman Saber: the Egyptian market is a hot spot for investment with huge opportunities in restaurants and cafes sector
EgyMap, a leading manager of expansions and commercial franchises, is set to take part in Cafex Egypt exhibition which will kick-off from today to March 4.
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According to EgyMap Chief Executive for commercial Expansions Dr. Abd El Rahman Saber, Egypt, endowed with a very big market and a whopping 110 million population, is so alluring for investors and enjoys considerable support from Arab and foreign investors. “ The country’s high population stands as a major catalyst for investments in restaurants and cafes.”
He said that through participating in the exhibition his company plans to persuade high-profile foreign and Arab brands to inject investments into the Egyptian market, together with showcasing existing opportunities in the country and building new tie-ups with clients seeking to invest in restaurants and cafes through franchises.
During the past three years when it started to operate in the Egyptian market, his company has fared well in managing commercial expansions and franchises to the advantage of up to 30 brands working in the domestic market, including Heart Attack, Desoky and Soda, Second Cup, Bucharest, Willy’s Kitchen, Anas Al Demeshky, Red Goat, Huqqa, Kansas, Stereo, Taiyaki, Dady’s Burger, Kark Book, Vasko and Exception.
EgyMap’s leadership in the niche of managing commercial expansions and franchises emanates from its fulfilling the client’s ambitions as regards expansion, circulation and reaching out to investors preoccupied with upscaling their own brands and achieving repective goals in the domain of commercial expansion, consultancy and securing spaces in shopping malls, he explained.
Saber underscored the importance of exporting Egyptian major brands to Gulf States and European markets, together with picking restaurants with styles mirroring Egyptian culture and oriental foods, a move that helps generate hard currency. The company has set for itself the goal of becoming a key player in franchises and managing commercial expansions in the Arab region, he noted.
The Egyptian market, according to Saber, is well capable of attracting huge investments in the face of mounting temporary existing challenges, a by-product of the global economic changes and the Russian-Ukrainian war crisis. Additionally, he paid tribute to governmental and state-led efforts zeroing in on facing up to these challenges with the aim of setting up a friendly environment for investors and alluring more investments.
It is noteworthy that franchises are agreements bringing together two parties, with the owner of the franchise granting the other party, the franchise recipient, the right to use its brand or trade name, along with taking charge of some systems and trading operations with the aim of enabling the franchise recipient to produce, market a good or service in accordance with particular specifications.