MARAKEZ, one of Egypt’s leading real estate developers, announced its sponsorship of the Pyramids Half Marathon during a press conference held at the Marriott Zamalek, organized by The Trifactory. This year marks the 7th edition of the Pyramids Half Marathon and the fourth consecutive year that MARAKEZ has sponsored the iconic sports event, which is expected to attract more than 10,000 runners from over 120 countries, and will take place around the Pyramids of Giza on Saturday, December 13, 2025. Runners of all ages and abilities will be able to take part across multiple race categories, including the 5K, 10K, and the 21K half-marathon distances.
The press conference brought together key figures to celebrate the event, including His Excellency Dr. Ashraf Sobhy, Egyptian Minister of Youth & Sports; Monsieur Eric Chevallier, the French Ambassador to Egypt, Ayman Hakky, Co-Founder & CEO of The Trifactory; Nadia Ezz, Executive Marketing and PR Director at MARAKEZ; and Seifeldin Fawzy, Co-Founder & COO of The Trifactory.
This event was also attended by key representatives from partner organizations, including, Adel El Sharkawy, Chairman of the Board of Directors of Intertex and RA Sport, Adrien Deboutteville-Delamare, General Manager Pharma for Africa and Managing Director for Egypt at Sanofi, alongside other distinguished guests and stakeholders.
MARAKEZ takes pride in its long-standing partnership with The Trifactory, which has helped bring numerous successful sports events to life over the years, including the annual Tough Mudder at District 5. The collaboration between the two organizations has grown steadily, with last year’s race even earning global recognition when National Geographic described it as “the world’s most exhilarating running trail.”
The Ministries of Sports and Tourism will play a vital role in ensuring the event is well-organized, engaging, and safe for all participants. Their collaboration is key to the success of the marathon, and MARAKEZ is proud to support their efforts. In addition to sponsoring major sporting events like the MARAKEZ Pyramids Half Marathon, MARAKEZ is committed to creating developments that encourage healthier living, such as Egypt’s first jogging track inside a mall, designed to integrate fitness into everyday life and promote well-being within the communities it serves.
In addition to sponsoring this iconic race, MARAKEZ remains dedicated to supporting athletes and sports initiatives, including figures like Hana Goda, the youngest table tennis athlete, to inspire the next generation of champions.
His Excellency Dr. Ashraf Sobhy commented on the partnership, stating, “This marathon aligns with our Ministry’s mission to strengthen Egypt’s sports culture and promote a healthier society. We are proud to support an event that not only brings together runners from Egypt and abroad but also contributes to the wider movement for healthy living.”
Dasha Badrawi, Executive Vice Chairman of MARAKEZ, said, “For the past decade, MARAKEZ has been focused on building communities that encourage healthy, active lifestyles. The MARAKEZ Pyramids Half Marathon is a perfect reflection of our values. From 3,000 runners in our first year to 10,000 this year, the growth of this event shows the incredible impact it has had on people’s lives.”
Echoing this sentiment, Ambassador Eric Chevallier shared, “The MARAKEZ Pyramids Half Marathon is a celebration of Egypt’s rich heritage, its sports culture, and the unity that sports can inspire. It’s a privilege to support an event that attracts participants from across the globe and highlights Egypt as a premier destination for international sporting events.”
Reflecting on the partnership, Ayman Hakky, Co-Founder & CEO of The Trifactory stated, “We are excited to offer another unforgettable experience this year. Our collaboration with MARAKEZ allows us to create a one-of-a-kind race that brings athletes together in the shadow of one of the world’s most iconic landmarks.”
Alongside title sponsor MARAKEZ, the 2025 edition is supported by a strong network of strategic partners, including PUMA, Sanofi, Turkish Airlines, Powerade, Heidelberg Materials and others.
The MARAKEZ Pyramids Half Marathon is a premier sporting event and a celebration of Egypt’s cultural heritage, bringing people together through the power of achievement and a shared commitment to wellness. After a successful press conference, MARAKEZ invites everyone to join the movement and celebrate the event’s milestone this year.
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