Palm Hills Partners with Fundamental Hospitality to Launch Sirene by GAIA at Hacienda Heneish, Alongside the Group’s First-Ever Luxury Hotel and Residences in Egypt, Opening 2027

Palm Hills, Egypt’s leading luxury real estate developer, with over 25 years of experience setting the standard for lifestyle-focused communities in Egypt, has announced a landmark partnership with UAE-based Fundamental Hospitality to debut Sirene by GAIA, the world’s largest and most luxurious beach club, at the iconic Hacienda Heneish on Egypt’s North Coast. The project will launch alongside Fundamental Hospitality’s first-ever luxury hotel and residences, scheduled to open in 2027, contributing significantly to Egypt’s growing tourism sector.

Combined with the luxury hotel, residences, and beach destinations, the launch of Sirene will redefine Hacienda Heneish as a premier lifestyle destination, blending Mediterranean allure with architectural sophistication, immersive entertainment, and a vibrant social scene, placing Egypt’s North Coast alongside global hotspots like Mykonos and Ibiza, attracting international travelers, and reinforcing Egypt’s position on the global luxury lifestyle map.

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Ismail Mansour, Vice Chairman of Palm Hills, remarked, “Our partnership with Fundamental Hospitality to bring Sirene by GAIA and a landmark luxury hotel and residences to Hacienda Heneish marks a defining moment for Egypt’s North Coast. This collaboration blends Palm Hills’ vision for elevated coastal living with one of the world’s most exceptional lifestyle concepts, setting a new benchmark for luxury, entertainment, and hospitality in the region. We are confident that Hacienda Heneish will not only become a magnet for global travelers but will also contribute meaningfully to positioning Egypt among the world’s most sought-after lifestyle destinations.”

Sirene by GAIA at Hacienda Heneish will be a multi-zone lifestyle destination, offering an all-encompassing experience with a signature restaurant, luxurious private cabanas, beach sunbeds, hidden bars, exclusive areas, and a swimming pool. Drawing inspiration from the glamour of the Mediterranean, it will seamlessly blend world-class cuisine, laid-back luxury, and a dynamic atmosphere, setting a new benchmark for beachside leisure along Egypt’s North Coast.

“Today marks a major development for The Group with our announcements that we’ll be expanding to hotels and residences. Hacienda Haneish is the perfect location for us, and we will be incorporating one of our Fundamental Hospitality’s heritage ‘Made in Dubai’ brands into our hotel and residences,” said Evgeny Kuzin, Chairman of Fundamental Hospitality.

“We are thrilled to be partnering with Palm Hills to bring Sirene, one of the most exciting luxury beach experiences, and matching it with one of the world’s exciting upcoming beach resort destinations. Egypt’s North Coast is becoming the St. Tropez of the Northern Mediterranean, I believe there is a real opportunity to create a truly iconic and unforgettable venue and experience for all visitors, which in turn will also raise the tourism bar in Egypt as a whole,” Kuzin added.

Located on one of the most stunning beaches in Sidi Heneish, Hacienda Heneish spans 420 acres and stands as Palm Hills’ most exclusive coastal destination. The development embodies refined coastal living, combining Mediterranean charm with the signature Hacienda spirit, where luxury, design, and community come together. With its crystal-clear waters, curated neighborhoods, and world-class architecture, Hacienda Heneish offers an intimate escape that celebrates the beauty of its natural surroundings.

Renowned for being the largest developer of summer destinations along the North Coast shoreline, the company continues to strengthen its hospitality footprint with seven operating hotels delivering world-class experiences, and is expanding regionally with its first international development on Saadiyat Island in Abu Dhabi, marking a significant milestone in its growth journey.

As a publicly traded company (PHDC.CA) and one of the EGX30’s most actively traded stocks, Palm Hills enjoys a strong financial position, supported by receivables of EGP 150 billion, a proven track record of execution, steady growth in net new sales, and consistent, robust construction spending since inception, reaffirming its commitment to shaping Egypt’s urban future with excellence and innovation.

With a vast and diverse land bank exceeding 32 million sqm and a portfolio of 38 landmark projects across West Cairo, East Cairo, Alexandria, and the North Coast, Palm Hills stands as Egypt’s leading real estate developer. Its projects span residential, commercial, hospitality, and recreational sectors, creating fully integrated communities that seamlessly blend luxury, innovation, and tailored offerings for every taste and generation.

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About Palm Hills
Palm Hills (“PH”), a leading real estate developer in Egypt, is a joint stock company established in 1997. The Company builds integrated communities and has one of the most diversified land bank portfolios, spreading over 30.6 million square meters (“sqm”). PHD’s product offerings include primary homes in West Cairo, East Cairo, and Alexandria, as well as secondary homes on the North Coast (Mediterranean Sea). As of the end of September 2023, PHD delivered more than 14,700 units within its developments. Today, PHD has several projects under development in West Cairo, East Cairo, the North Coast, and Alexandria, in addition to co-development projects, resulting in a sales backlog of EGP 40 billion. PHD is listed and traded on the Egyptian Stock Exchange under the symbol “PHDC.CA”. For more information, please visit: www.palmhillsdevelopments.com

About Fundamental Hospitality
Established in 2011, Fundamental Hospitality is a UAE-born company uniting the region’s leading lifestyle concepts. The group develops elevated, home-grown brands, such as GAIA, Shanghai Me, Alaya, La Maison Ani, Piatti, and Izu Burger, and operates internationally acclaimed franchises including Scalini Dubai, Cipriani Dubai, and Cipriani Dolci UAE. With operations across the Middle East and Europe and ongoing expansion into the GCC, UK, and USA, Fundamental Hospitality continues to set new standards in experience-driven lifestyle destinations.