Ezz Elarab Celebrates 115 Years of Alfa Romeo’s Legacy and its Continued Commitment to Italian Automotive Excellence in Egypt

Ezz Elarab Group, the authorized dealer of Alfa Romeo in Egypt, commemorated the 115th anniversary of the iconic Italian marque with an exclusive event held at the Alfa Romeo showroom on the Cairo-Alex Desert Road. The celebration paid tribute to Alfa Romeo’s storied legacy since its founding in 1910, a legacy defined by passion, engineering precision, and Italian design excellence.
Attended by senior executives from Ezz Elarab Group, regional representatives from Alfa Romeo, and prominent members of the media, the event served as both a tribute to the brand’s heritage and a showcase of its continued relevance in today’s premium automotive landscape. Guests were invited to experience dynamic test drives of Alfa Romeo’s three flagship models, Alfa Romeo Stelvio, Giulia, and Tonale, highlighting the brand’s ability to harmonize sportiness with refined luxury.
The occasion reflects Ezz Elarab Group’s ongoing strategy to strengthen Alfa Romeo’s footprint in Egypt through a customer-first approach that combines product excellence with integrated service. By delivering a seamless ownership journey, from purchase to aftersales, the Group continues to elevate standards across the luxury segment.
To mark the occasion, Ezz Elarab Group introduced a set of exclusive offers underscoring this commitment. These include a 20% discount on aftersales services and original spare parts across Alfa Romeo’s authorized service centers, in addition to two complimentary maintenance services with the purchase of any available model as a limited-time offer.
This event also reaffirmed the strength of the long-standing partnership between Ezz Elarab and Alfa Romeo, one rooted in a shared vision to deliver vehicles that combine technical excellence with unmistakable Italian flair. Today, Ezz Elarab Group offers the full Alfa Romeo lineup in Egypt, with a wide range of interior and exterior color options, advanced specifications, and immediate delivery, a reflection of its readiness to meet the evolving expectations of discerning drivers.
Coinciding with the anniversary, Alfa Romeo achieved a notable milestone in Egypt’s automotive market. According to AMIC’s annual report, the Giulia and Tonale models were named the best-selling vehicles of 2024 in their respective categories — premium sedans and SUVs above 1600cc — during the 2025 “Car of the Year Egypt” awards organized by Spark Consult. In addition, the Giulia was recognized by the Egyptian Automotive Press Committee as the Sedan of the Year in the European mid-size category — a testament to the brand’s growing momentum and market appeal.
Coinciding with the anniversary, Alfa Romeo was recognized with several notable accolades in the Egyptian market. During the 2025 “Car of the Year Egypt” awards, organized by Spark Consult, the Giulia and Tonale were named the best-selling vehicles of 2024 in the premium sedan and SUV categories above 1600cc, based on the annual report issued by the Automotive Marketing Information Council (AMIC). In addition, the Giulia was honored as “Sedan of the Year” in the European mid-size category by the Egyptian Automotive Press Committee, further underscoring the brand’s strong performance and growing appeal among Egyptian drivers.
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About Ezz Elarab Group

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Established in 1975, Ezz Elarab Group has since been committed to being a trailblazer in brand equity, setting the standard for premium quality across diverse industries. What started as a family business in automotive has since grown to become a leading corporation with business lines in automotive, mobility, manufacturing, real estate, and investment. We strive to continually innovate and exceed expectations, embodying excellence and integrity in all that we do. With a relentless commitment to excellence and customer satisfaction, we envision a future where our brand is synonymous with distinction and trust.