When you think of a summer getaway, you probably picture pristine beaches, cultural treasures, or cooler mountain escapes. But what if you could have it all in one place? Whether you’re chasing paradise on the coast or craving rich heritage and adventure, Saudi delivers it all, and that’s exactly what makes it one of the region’s best-kept secrets.
Beneath the sun-soaked skies lies a treasure trove of cool mountain escapes, vibrant festivals, ancient wonders, and futuristic luxury; all wrapped in the warmth of true Arabian hospitality.
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So, before you book that typical trip (again), here’s why Saudi should be at the top of your summer bucket list.
- Aseer: A Hidden Haven in the Highlands
Welcome to Aseer – Saudi’s summer haven, where the temperatures drop, the clouds roll in, and your summer feels more like spring. Tucked in the southwest highlands, this lush, green region is Saudi’s natural air conditioner, and home to Al Soudah, Saudi’s highest peak at 3,000 meters.
Expect misty mornings, mountain-top cafes, and juniper blanketed forests that stretch as far as the eye can see. From hiking rugged trails to paragliding over cliffs and wandering through the centuries-old village of Rijal Almaa, Aseer blends nature, culture, and adrenaline. And don’t forget to dance your way through Aseer Season, filled with a mix of music, dance, and local food that will steal your heart (and your diet).
- Jeddah: The Buzzing Coastal City
On the coast of the Saudi Red Sea, Jeddah is the country’s cultural center. This city turns up the volume every summer with Jeddah Season, a city-wide festival packed with shows, pop-ups, shopping, and pure entertainment.
Start by exploring Historic Jeddah’s ancient coral-stone architecture and vibrant souks, or dive into TeamLab Borderless (an art-meets-tech museum that reacts to your movement). As the sun dips, head to the Corniche, where the world’s tallest fountain King Fahd’s Foutain is in its full glory, then in the evening, vibe to global DJs, or dine at hotspots like Myazu and Shang Palace.
Don’t miss the Jeddah Yacht Club & Marina, where luxury meets leisure. From the Walk’s promenade to its marina-side restaurants and potential summer activations, it’s one of the city’s newest hotspots for lifestyle and events.
This isn’t just a festival, it’s a summer-long adrenaline rush.
- The Saudi Red Sea: Wellness, Wilderness & Island Luxury
Yes, you can snorkel with fish that look like they’ve been photoshopped. Yes, you can sleep in an overwater villa that looks like it was beamed in from the future. With 90 untouched islands, over 500 dive sites, and hidden coral reefs among the healthiest on Earth, this is truly a marine paradise.
Along Saudi’s western coast lies the Saudi Red Sea, home to untouched coral reefs, hidden islands, and resorts that redefine luxury and sustainability. Stay at Shebara, where mirrored villas float on turquoise water, get your adrenaline fixed with jet-skiing, parasailing, and deep-sea diving through vibrant reefs. Into stargazing? While Saudi’s skies are made for stargazers, there’s something otherworldly about staring at the heavens from amongst the rugged beauty of Desert Rock, a cliffside retreat for adventure junkies and stargazers alike. Craving peace and balance? Six Senses Southern Dunes delivers holistic wellness, desert silence, and indulgent spa rituals powered by sustainability and inspired by the Nabataean heritage and majestic desert surrounding of the Saudi Red Sea.
Whether it’s jet-skiing, parasailing, stargazing, deep-sea diving or wellness retreat, the Saudi Red Sea has it all.
Bonus: eco-travelers will love the coral preservation projects and solar-powered resorts redefining green luxury.
- Riyadh: The Capital that Never Sleeps
Riyadh isn’t just the capital, it’s the rhythm, the pulse, the city that never sleeps. By day, it’s a hub of ambition and innovation. By night, it transforms into a glowing playground of lights, flavors, and energy. From rooftop lounges to late-night coffee spots and round-the-clock entertainment, Riyadh moves with you, day and night!
And this summer, the energy goes into overdrive. For seven straight weeks, Boulevard Riyadh City transforms into the global capital of esports. The Esports World Cup 2025 brings together top-tier gamers, massive titles like Valorant, League of Legends, Dota 2, and Call of Duty, and a jaw dropping $70 million prize pool.
But beyond gaming, the capital offers thrills for every type of traveler. Take in views from the Sky Bridge at Kingdom Tower, explore the UNESCO-listed At-Turaif in Diriyah, or sip Saudi coffee at Bujairi Terrace before wandering into VIA Riyadh’s luxury lanes.
It’s where history whispers in one ear and the future beckons in the other.
What really sets Saudi apart? It’s how unexpected it is, and where it finds you. A steaming cup of Saudi gahwa with a warm smile. Laughter echoing in a mountaintop village. Drums in ancient alleyways, warm sand one day, cool mountain air the next. The kind of stories you can’t plan, only stumble upon.
And this summer, it’s not just about where you go. It’s about the magic you never saw coming.
To learn more and plan your trip, visit the Visit Saudi website.
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About ‘Saudi, Welcome to Arabia’
‘Saudi, Welcome to Arabia’ is a vibrant consumer brand dedicated to sharing Saudi Arabia with the world and welcoming travelers to explore all the country has to offer. The brand’s role is to drive forward the country’s tourism industry through awareness-raising campaigns and to provide a comprehensive array of information and resources for travelers to plan and enjoy unforgettable journeys. As the world’s fastest-growing destination, Saudi, the heart of Arabia, is the most exciting new year-round destination.
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