ACT & UrbanPiper Unite to Lead the F&B Sector through a Strategic Partnership Redefining Digital orders and Delivery Aggregators for Restaurants

In a strategic move to drive innovation and modernize the F&B sector in Egypt and the Middle East, ACT, a global leader in integrated IT solutions, has announced a partnership agreement with UrbanPiper, a leading platform for digital order management in restaurants.
This partnership comes at an ideal time as the hospitality and F&B sectors undergo rapid transformations, driven by increasing demands for digital solutions. Restaurants are actively seeking to enhance operational efficiency and provide seamless, high-quality experiences for their customers. Through this partnership, ACT will integrate UrbanPiper’s advanced solutions into its extensive service offerings across Egypt, Saudi Arabia, and the UAE. This integration will create a unified platform for restaurants to manage orders from various digital delivery channels and aggregators, encompassing over 70 delivery applications, including Talabat, and many more. As a result, restaurant owners will be able to seamlessly integrate every online ordering channel with their POS systems, streamlining operations and enabling them to focus on creating exceptional dining experiences.
For over 35 years, ACT has been at the forefront of the ICT industry, focusing on integrated solutions tailored for the F&B sector. With a global footprint serving more than 3,000 customers, at the core of ACT’s offering is Oracle Simphony, an all-in-one management system designed for restaurants worldwide. This solution integrates inventory management, online ordering, menu management, kitchen display systems, reservations, and more. ACT’s motto, “Trusted by the top. Tailored for operational excellence,” highlights its mission to empower F&B businesses to excel in a competitive landscape.
UrbanPiper is a restaurant-tech leader trusted by over 45,000 locations in more than 30 countries. Their platform unifies orders from over 70 delivery apps into a single, intuitive dashboard, powering global brands like McDonald’s, Pizza Hut, Papa John’s, and Popeyes.
Omar Abou Shady, F&B Business Unit Director at ACT, stated: “We are pleased to sign this significant partnership with UrbanPiper at Cafex 2025. This collaboration reflects our shared vision of empowering the future of restaurants through advanced digital solutions. We believe this partnership will significantly shift how restaurants operate and manage orders from various platforms, enhancing efficiency and reducing errors.”
The UrbanPiper team expressed enthusiasm for this collaboration, noting that the Egyptian and Middle Eastern markets are vital and promising for the F&B sector.
This partnership marks the beginning of a new phase in developing and facilitating operations in the F&B sector. With the integration of UrbanPiper’s technologies and ACT’s systems, restaurant owners will gain complete control over orders and delivery operations, achieving maximum efficiency while delivering exceptional dining experiences that meet rising customer expectations.