Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalized connection. In 2011, the brand launched this first-of-its-kind campaign in which you could find your name in place of the logo – an industry-first in personalization. Now the brand wants you to share a Coke with your friends to celebrate your friendship and create memories that will last a lifetime.
Did you know that 72 per cent of Gen Z seek authenticity and want to connect with real people in everything they do*? In a world where interactions online can feel momentary, sharing a
Coke offers a tangible way to show you care. The brand’s unique customization platform offers even more names to choose from and the ability to add your own personal touch. If you can’t find your name in store, simply scan the QR code (on can), which will take you to the “Share a Coke” digital hub. Users can create a truly unique Coca-Cola can or bottle to express appreciation for friends, family, and loved ones. It’s a simple gesture that can strengthen connections.
Meaningful connections thrive both online and offline. While digital spaces keep us close, it’s those shared moments in real life that make for long lasting memories, yet the physical ‘third spaces’ that nourish these meaningful connections are in decline. “Share a Coke” is celebrating the friendships that define this generation, and the spaces that allow in real life moments of togetherness to thrive.
To celebrate the relaunch of “Share a Coke”, Coca-Cola offered consumers a special experience by distributing 1 million complimentary cans across different regions of Egypt during the first month. This initiative spread joy and encouraged a sense of sharing moments. Additionally, consumers had the opportunity to personalize their “Share a Coke” can through our activations in malls, clubs, university campuses, Hypermarkets, cinemas and roadshow experiences.
Hanna Haddad, General Manager at Coca-Cola Egypt, Libya and Sudan says, “In today’s digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection. “Share a Coke” reminds us that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca-Cola can, make life so special.”
The brand has also created Share a Coke Memory Maker – an online digital experience that allows you to create memes with your friends and family while enjoying a refreshing Coca-Cola. Partnering with famous creators to create unique templates, you can make your own personalized videos using your own content.
So how can you join the fun? Look for personalized Coca-Cola cans in stores and get ready to share the magic with your crew.
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*Kantar, 2023
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.
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