ASPECT Officially Launches in the Egyptian Market, Introducing a New Era of Human-Centric, Refined Living with EGP 15 Billion Investment

ASPECT is proud to announce its official launch in Egypt’s real estate market, introducing a new vision that redefines residential living through the full spectrum of human experience. Rooted in innovation, purposeful design, and refined execution, ASPECT’s entry represents an important step for communities seeking deeper connection, sophistication, and a balanced lifestyle. This strategic move is part of the company’s expansion plans in both the Egyptian and Gulf markets, starting with its first project in New Cairo, alongside a tower development in Abu Dhabi.
ASPECT launches its first flagship project: a luxury boutique compound situated in the heart of New Cairo’s Fifth Settlement, at the end of 90th Street and near the American University.Thoughtfully designed to go beyond traditional housing, the development embraces every dimension of the human experience intellectual, social, emotional, and physical.
Spanning over 12 acres and backed by an EGP 15 billion investment, the project seamlessly integrates architecture with human aspiration, offering a balanced blend of tranquility and vibrant community life. Every detail is carefully crafted to promote well-being, enhance productivity, and build meaningful connections. Project delivery is expected within four years, reflecting ASPECT’s strong commitment to quality, precision, and excellence.
Accentuating its belief that true living embraces every aspect of human life, ASPECT collaborates with industry-leading experts in development, consulting, and design to bring its vision to life. Partnering with Inversion as the strategic business and project development consultant, ASPECT ensures comprehensive, forward-thinking growth. Grid leads the design and architectural engineering, creating spaces where form follows function, and simplicity enhances elegance. UDesign Holding leads the construction efforts, utilizing advanced technologies to deliver sustainable and lasting excellence.
With over a decade of regional expertise, ASPECT is driven by a philosophy that real estate should be more than just structures; it is a living experience that nurtures the mind, body, heart, and soul. Its success is fueled by strong partnerships and an unwavering commitment to global standards.
On this occasion, Eng. Ahmed Awadallah CEO of ASPECT and Chairman of UDesign Holding, highlighted the significance of this launch, stating:
“We are not just building homes; we are creating environments that empower individuals to thrive intellectually, socially, emotionally, and physically. Our developments are thoughtfully shaped to meet the evolving needs of modern living, blending innovation with authenticity.”

As a leader in luxury community development, ASPECT focuses on modern simplicity and architectural harmony, ensuring that each project seamlessly blends elegance with functionality.
Eng. Mohamed Diab, CEO of Inversion, expressed his optimism about this partnership, saying:
“We are keen on introducing a new vision for real estate development in Egypt, committed to delivering innovative solutions that ensure quality execution and excellence in every project. Our collaboration with ASPECT marks a strategic step toward meeting the aspirations of the Egyptian and Gulf markets in the luxury community sector.”
Eng. Ahmed Nabil, CEO of UDesign Holding and Chairman of ASPECT, emphasized the construction’s role in ASPECT’s success, stating:
“At U Design, we take pride in being a strategic partner in bringing ASPECT’s projects to life with top-tier quality and precision. We focus on advanced construction technologies, sustainable materials, and efficient resource management to deliver urban communities that meet global standards for comfort, safety, and durability.”
Mr. Amr Younis, Managing Director of Grid Design & Engineering, underscored the role of design in achieving ASPECT’s vision, stating:
“At Grid, we create designs that blend elegance with simplicity, ensuring that every project is a masterpiece of beauty and functionality. Striking the perfect balance between aesthetics and practicality is key to delivering unique living environments that embody ASPECT’s vision of modern luxury.”
ASPECT is set for ambitious expansion across East and West Cairo over the next five years, reinforcing its leadership in redefining luxury, human-centric living in Egypt and expanding its influence in the region.
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About ASPECT
ASPECT is an emerging leader in Egypt’s luxury real estate sector, founded by CEO Ahmed Awadallah The company specializes in creating innovative, human-centered living spaces that focus on well-being, modern design, and sustainable development. ASPECT’s first flagship project, located in New Cairo’s Fifth Settlement, is a luxury boutique compound designed to offer a holistic living experience. With a commitment to redefining luxury living, ASPECT aims to expand across Egypt and into regional markets while crafting communities that blend elegance, functionality, and modern lifestyles.