Japan External Trade Organization (JETRO) Conducts a Field Visit to Juhayna Factories to Explore Potential Areas for Mutual Cooperation

Juhayna Food Industries hosted a high-level delegation from the Japan External Trade Organization (JETRO) on a site visit to its Concentrates and Juice Factories, the company’s most prominent facilities. The visit took place on the sidelines of the Egypt-Japan Business Forum held in Cairo, with the aim of exploring potential areas for cooperation.
The visit included exclusive field tours at both Juhayna factories, where the Japanese delegation was introduced to Juhayna’s latest production and packaging technologies, focusing on the quality and food safety standards that align with global practices. The delegation discussed with company representatives ways to collaborate on enhancing technological innovation and expanding export opportunities to the Japanese market.
In light of the visit, Mohamed Hamad, Director of External Markets at Juhayna, stated: “We are honored by this visit, which affirms our role as a strategic partner in strengthening Egypt-Japan ties. The Japanese market is a leader in innovation and development, and we are eager to leverage this extensive expertise to further enhance our products and achieve our vision for sustainable growth.” He added, “Japanese technology presents vast opportunities for meaningful collaboration in food manufacturing and industrial development, supporting our efforts to increase global competitiveness. This visit underscores our commitment to delivering products that meet the highest international quality standards and reinforces our strategy to expand into new markets.”
Hammad further added, “We are proud of JETRO’s visit and aim to benefit from Japanese technology to boost our global competitiveness.” He emphasized that Juhayna’s strategy focuses on expanding into advanced markets such as Japan and seizing the opportunities these markets present. He also highlighted Juhayna’s commitment to delivering products that meet the highest global quality standards, with a strong focus on innovation to achieve its expansion goals.
It is worth noting that this visit reflects Juhayna’s strategic vision to enhance its production capabilities and expand its cooperation with international partners, as it exports its products to 62 countries worldwide. The visit also underscores the company’s commitment to sustainability and quality, positioning it as a trusted partner in strengthening economic relations between Egypt and Japan. Furthermore, it serves as a significant driver for Egypt’s economic development. This step marks a new chapter in the prospects for cooperation between Juhayna and Japanese organizations, further solidifying Juhayna’s position as a leading provider of high-quality food products in both local and international markets.