Majid Al Futtaim unveils the revamped brand of Mall of Egypt, enhancing visitor satisfaction and elevating shopping malls across the region

Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia has unveiled its revamped brand of Mall of Egypt. This unveiling underscores Majid Al Futtaim’s unwavering commitment to promoting innovation and ongoing development to deliver excellence in service to its customers and shopping mall visitors.

As part of this campaign, the mall’s logo has undergone a transformation to reflect Mall of Egypt’s strategy, which outlines steadfast commitment to providing a unique experience that prioritizes customers and visitors, offering them an extensive range of options designed to bring great moments for everyone, every day. The revamped brand reinforces the mall’s position as a leading destination that provides endless possibilities and choices for all visitors.

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Mall of Egypt brand revamping aims to build on the mall’s legacy and reinforce its commitment to delivering innovative and new experiences to its visitors. By providing a diverse range of groundbreaking services, the mall ensures unlimited experiences for all visitors, solidifying its identity as a vibrant destination where endless opportunities await in every aspect of customers’ lives.

Mall of Egypt spans an impressive 165,000 square meters, with unique mix of local and international fashion brands. It also has the largest variety of local brands under one roof. In addition to shopping, it is home to unparalleled entertainment facilities such as Ski Egypt, a 21-screen VOX Cinemas complex, and the Magic Planet entertainment center. Furthermore, the mall includes paddle courts and many other options that enhance the visitor experience and cater to the interests of all members of the Egyptian family.

On this occasion, Rasha Azab, Managing Director of West Region Shopping Malls at Majid Al Futtaim – Properties, stated: “The revamped brand of Mall of Egypt that we are unveiling today is an extension of the mall’s established approach, which focuses on enhancing the experience of our visitors and bringing great moments for everyone, every day with the latest shopping services. Since the establishment of Mall of Egypt in 2017, we have welcomed over 85 million visitors. We spared no effort in creating a comprehensive experience within the mall, whether through shopping options from over 356 stores featuring both international and local brands, or through diverse entertainment destinations that have made the mall a unique and favoured destination for many visitors, achieving a significant sales volume estimated at EGP 2.5 billion by the end of April 2024.”

Azab added: “We are committed to implementing strategies that enable us to adapt and grow in Egypt amidst global and local economic challenges. Mall of Egypt, as a Mall of Endless possibilities, further amplifies this unwavering commitment. It showcases our dedication to creating value for our visitors while contributing to the growth of the local economy, which we aim to support comprehensively.”

It is worth mentioning that Majid Al Futtaim invested $722 million in 2017 to establish Mall of Egypt, which played a vital role in supporting the Egyptian economy by providing 41,000 direct and indirect job opportunities. Additionally, the annual business volume amounts to EGP 4 billion.
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About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating across the Middle East, Africa and Asia. The Group started from one man’s vision to transform the face of shopping, entertainment, and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the region’s most respected businesses, employing 43,000 people, with owned assets valued at US$18 billion and has the highest credit rating (BBB) among privately held corporates in the region. Majid Al Futtaim owns and operates 29 shopping malls, 7 hotels and four mixed-use communities, welcoming more than 600 million customers through its doors every year.
Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including four indoor ski locations in Dubai, Abu Dhabi, Cairo and Oman as well as family entertainment centers Magic Planet and Little Explorers. It is the proud owner of the flagship Mall of the Emirates, Mall of Egypt, and Mall of Oman with the iconic City Centre shopping malls rounding out its portfolio across the region. The Group partners with world-class fashion, home, speciality retail and beauty brands, including lululemon, LEGO, Crate and Barrel, Shiseido, with over 70 stores and 20 digital platforms across the GCC. It also owns and operates THAT Concept Store, a multi-brand retail destination and app. Majid Al Futtaim is also the exclusive franchisee for Carrefour across markets in the Middle East, Africa and Asia, serving 770,000 customers daily. These offerings are powered by the UAE’s fastest growing loyalty programme SHARE, which offers customers a more personalised and data driven experience. The developer of choice for the region, Majid Al Futtaim is the creator of mixed-use communities including Tilal Al Ghaf in Dubai and Al Mouj in Muscat.
Majid Al Futtaim has continued to set the standard for sustainable growth through its Dare Today, Change Tomorrow sustainability strategy. The Group is committed to becoming Net Positive in water and carbon by 2040.