Menthum, Egypt’s pioneering digital wealth-management platform, marked its third anniversary this weekend by celebrating with people of its own age group—three-year-olds—at a vibrant, symbolic event themed “A Celebration of the Future — Through the Eyes of the Next Generation.”
The playful concept underscored Menthum’s identity: young, fast-growing, curious, and building for the long term. Although Menthum does not yet offer products for children, the celebration carried a deeper message—that the discipline, creativity, and early habits that shape strong futures in childhood also shape strong financial futures for adults.
Children participated in activities such as planting “seeds of savings,” building miniature “future cities,” and embarking on treasure hunts—each intentionally designed to represent a financial principle in a simple, joyful way.
“Our journey began with curiosity and a dream, much like these children,” said Menthum co-founder and CEO Himanshu Shrimali. “We’ve grown rapidly over the last three years, and celebrating with three-year-olds felt like the most honest reflection of where we are. We’re young, ambitious, and building something meaningful for the future.”
Shrimali also used the occasion to announce the official launch of Wealth+, Menthum’s new automated wealth-allocation engine. “Wealth+ is a major step toward helping Egyptians build a secure financial future,” he added. “It brings simplicity, structure, and automation to investing—so users can grow their wealth effortlessly, the same way a child grows with the right nurture and care.”
Quantitative Progress — And a Broader Impact
Reflecting on Menthum’s performance, co-founder and COO Ismail Sarhank said: “When we began three years ago, Menthum was just a simple idea and a single product. Today, thousands of Egyptians trust us with nearly EGP 2.5 billion of their wealth—and have earned over EGP 300 million in returns through Menthum. What also makes us proud is that we’ve done this while building a disciplined, profitable business—a rarity for a fintech of this vintage.” ”
He continued: “The numbers matter—they show we’re building something strong—but the real achievement is the impact. We’re making wealth management accessible to all Egyptians, not just a privileged few. We’re helping people build long-term habits, grow steadily, and manage money with confidence. That’s how you change a country’s relationship with wealth.”
Three Years of Building a New Wealth Mindset
Menthum was founded on a simple belief: wealth building should be accessible, understandable, and achievable for every Egyptian. Through disciplined saving, transparent products, and technology-driven simplicity, the company has expanded from a single EGP savings offering to a comprehensive suite of multi-asset wealth solutions.
Today, Menthum offers:
● Menthum Core — daily EGP earnings backed by Egyptian Government Treasury Bills
● Menthum USD Fixed Income Fund — a gateway for Egyptians to grow USD savings with confidence
● Menthum Goals — purpose-driven saving for major life milestones
● Menthum Grow Fund — equity index investing made simple through Egypt’s first digital SIP
● Wealth+ — a personalised wealth-allocation engine that blends equity and debt into one smart portfolio
Together, these products reflect Menthum’s mission to modernise Egypt’s wealth-building landscape—making it simple, secure, and intuitive for both individuals and corporates.
As Menthum enters its fourth year, the company plans to expand its product suite, strengthen its corporate financial services, and introduce more advanced planning tools—further establishing itself as a multi-asset, long-term wealth partner for Egyptians. Menthum’s long-term goal remains clear: To become Egypt’s most trusted digital wealth partner—simple, disciplined, and future-ready.
About Menthum
Menthum is a digital wealth-management platform licensed and supervised by the Financial Regulatory Authority (FRA). Designed to help individuals and businesses grow their money with confidence, Menthum offers daily-return EGP solutions, USD fixed-income products, goal-based planning, long-term equity investing, and automated portfolio allocation through Wealth+. Its mission is to make wealth management accessible, transparent, and intuitive for all Egyptians.
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