AXA Announces Patronage of the Grand Egyptian Museum: A Unified Commitment to Honoring Heritage and Inspiring Future Generations

AXA has announced its patronage of the Grand Egyptian Museum (GEM), marking a new chapter in AXA’s global commitment to sustainable progress and cultural preservation. This collaboration brings together AXA Egypt, AXA Foundation for Human Progress, the GEM, and Legacy Development and Management (Legacy), a subsidiary of Hassan Allam Holding and operator of the GEM, under one purpose of acting for human progress by protecting what matters most. Together, they combine global expertise, philanthropic commitment, and local presence in support of one of Egypt’s most significant cultural institutions.
Standing as a symbol of preservation and progress, the Grand Egyptian Museum embodies AXA’s belief that protecting heritage and identity is essential to building resilient and forward-looking societies. Through this partnership, AXA reaffirms that protection extends beyond people and assets to encompass the cultural legacy that strengthens collective identity and inspires future generations. This initiative is part of the Foundation’s commitment, dedicated to funding ambitious projects such as international exhibitions, art acquisitions, and cultural outreach initiatives.
Commenting on the patronage, Dr. Ahmed Ghoneim, CEO of the Grand Egyptian Museum Authority, said: “The Grand Egyptian Museum stands as a bridge between Egypt’s rich past and its dynamic future. This collaboration with AXA reflects our shared vision to preserve cultural heritage while engaging new generations through education and innovation. Together, we are reaffirming the importance of protecting history as a foundation for sustainable development and global dialogue.”
Merette Elsayed, CEO of Legacy, added: “We are delighted to partner with AXA on this meaningful sponsorship. At Legacy, we believe that every collaboration should enhance the museum experience and extend its cultural and educational impact. This partnership reflects our collective commitment to advancing the Grand Egyptian Museum’s role as a global destination for learning, inspiration, and cultural exchange.”
Hassan El-Shabrawishi, CEO of AXA International Market, commented: “The Grand Egyptian Museum represents the essence of what AXA stands for, protecting what defines us today to empower what comes next. Our role goes beyond providing insurance; it is about driving meaningful impact. This initiative is a testimony to our commitment to build a more resilient and inclusive tomorrow in Egypt and Africa at large.”
Omar Shelbaya, CEO of AXA Egypt, stated: “As we mark ten years of AXA’s presence in Egypt, this collaboration with the Grand Egyptian Museum symbolizes our long-term commitment to protection and progress. For a decade, we have worked to empower communities, build trust, and contribute to Egypt’s development, and today, we are proud to extend that commitment to preserving the nation’s timeless cultural legacy for future generations.”
The Group’s patronage also reflects its broader vision for Africa and the Middle East, where heritage, education, and innovation come together to empower inclusive growth. As a landmark of global resonance and regional pride, GEM unites the shared heritage of civilizations across the region, underscoring AXA’s commitment to cultural preservation, community empowerment, and sustainable progress. By investing in Egypt’s cultural legacy, AXA reinforces its belief that safeguarding history is a catalyst for regional cohesion and long-term development.
Globally, AXA supports cultural, scientific, and environmental projects across 50+ countries. The Group has contributed to preserving world heritage sites such as the Château de Versailles and Notre-Dame, and supported major cultural institutions including the Louvre, Fondation du Patrimoine, and the Avignon Festival, reinforcing its long-standing commitment to art, culture, and human progress..