65% of Delivered Units at M squared’s Masyaf Ras AlHekma in 2025 Handed Over 6-12 Months Early

Leading Egyptian real estate company and Intro Investment Holdings’ real estate arm M squared, announced that 65% of the units delivered in 2025 at its flagship coastal project Masyaf Ras AlHekma, were handed over 6-12 months ahead of schedule. The project also includes its landmark Marmarica Boutique Hotel, which increased its capacity by 60% this year. The company aims to achieve EGP 2.7 billion in sales by the end of October 2025.
Strong demand for Masyaf’s premium releases, including Seaview Staggered Chalets with elevators, Lagoon Water Villas, and Lagoon Chalets, reinforced the project’s position as one of the most dynamic developments on Egypt’s North Coast. The destination now also hosts 17 commercial outlets spanning food and beverage, wellness, and retail.
Livability from day one
“Livability defines everything we do at Masyaf,” said Eng. Karim Malash, CEO of M squared. “From the moment families receive their keys, they experience a complete lifestyle. Homes delivered ahead of schedule, services up and running, and a community that feels vibrant from day one.”
Masyaf was conceived as a destination where families move into a fully operational community with restaurants, shops, gyms, spas, and hospitality services. The units were delivered in line with this integrated approach, which sets new and innovative standards for the coastal real estate market by providing an immediate lifestyle that does not require years after handover to become fully operational. Moreover, around 65% of the homes delivered this year were handed over six to twelve months early, enabling residents to enjoy the complete lifestyle without waiting for later phases.
Innovation and premium product launches
Masyaf has also raised the bar through product innovation. The Seaview Staggered Chalets – the first of their kind on the North Coast – ensure panoramic views and seamless accessibility through its elevators. The Lagoon Water Villas introduce a new concept of floating private residences, while the Lagoon Chalets provide family-friendly waterfront living with unobstructed views. These products have achieved strong sales momentum and reflect M squared’s commitment to blending purposeful design with functionality and beauty.
Tourism and wellness: Positioning Egypt as a global hub
Masyaf’s vision extends into tourism and wellness, offering thalassotherapy, holistic spa treatments, and the signature Reset Program, set to launch in Spring 2026 – a seven-day retreat offering packages for fitness restoration, weight management, and detoxification. With wellness tourism and corporate retreats that blend productivity and wellbeing, Masyaf attracts both short-term visitors and corporate employees, strengthening Egypt’s position as a tourism leader and contributing to foreign currency inflows.
Extending the summer season and boosting the economy
By keeping its amenities, services, and outlets open until the end of October, Masyaf is extending the summer season, creating more value for residents and supporting the local economy. This year, hotel operations will also continue through October, with a target of five months next year, taking another step toward making the North Coast a year-round destination. With the continued expansion of this model year after year, Masyaf Ras AlHekma aims to support Egypt’s vision and goal of transforming the North Coast into a vibrant, year-round destination.
Partnerships that shape the community
Masyaf’s success is underpinned by a strong network of distinguished partners. Wander developed Ritsa, the lifestyle hub that has become a cultural and commercial anchor, whileBirdNest is responsible for asset management. The finishing contractors are Sigma and Scas, with Fluidra as the partner handling the lagoon works. F&B and lifestyle brands such as Barten Masyaf by renowned Egyptian design firm Alchemy, led by the pioneering Karim Mekhtigian, Olive Tree, TBS by the Sea, Lemonade Concept Store, F45 and Elle Salon create variety and vibrancy across the community.
“Our philosophy is to partner with the very best. Those who share our passion, our values, and our focus on placing the customer at the center of everything we do,” said Malash. “These partnerships are what bring Masyaf to life and ensure the community delivers on its promise from the very first day.”
A responsible approach to the environment
M squared is working with the Egyptian General Authority for Shores Protection and other agencies to safeguard and regenerate Ras AlHekma’s coastline. The company is also collaborating with DHI, the global leader in water environments, to apply world-class coastal engineering at Masyaf Beach, creating an enhanced shoreline experience for residents and visitors while protecting the natural ecosystem.
A vision for Egypt’s coastal future
“Masyaf is a place where families live fully, where wellness and tourism thrive, and where the North Coast evolves into a stronger year-round economy,” said Malash. “This is the model we believe represents the future of Egypt’s coastal development: A year-round, living, thriving destination.”
With Masyaf Ras AlHekma and Marmarica Boutique Cabanas, M squared continues to build on a growing portfolio of prime location developments across Egypt. In New Cairo, Trio introduced the country’s first multi-level garden living concept, and in 6th of October City, 31WEST redefines luxury mixed-use living. The company also developed MIST, a landmark residential community and 41 Business District, a prime commercial hub along the Kattameya Road. On the North Coast, the company has established a strong presence through Masyaf Ras AlHekma and the Marmarica Boutique Cabanas.