Al Nakhla Tobacco Among Top 10 Most Valuable Brands in Egypt, Records Highest Growth Rate at USD 418 Million

In a new achievement that underscores Al Nakhla Tobacco’s leadership across both local and global tobacco markets, the brand – owned by Japan Tobacco International (JTI) – has recorded the highest growth rate among Egypt’s top 10 most valuable brands for 2025, according to the latest Brand Finance ranking. The brand’s value rose by 32%, reaching USD 418 million, positioning it among top-tier brands such as Banque Misr and the Commercial International Bank (CIB).
This exceptional growth is attributed to the brand’s strategy of diversifying its product portfolio to meet consumer preferences, while also capitalizing on the increasing global demand for molasses tobacco (maassel). Al Nakhla Tobacco continues to reinforce its leading position in the market through an unwavering commitment to quality and innovation, which positions it as a benchmark in the tobacco industry in Egypt and the wider region.
Commenting on the achievement, Mariana Salib, General Manager of JTI Egypt, stated:
“Al Nakhla’s leading growth rate and ranking among Egypt’s strongest brands is an accomplishment we are all proud of at JTI. This recognition reflects the growing trust of our consumers and embodies our team’s commitment to delivering high-quality products that meet consumer aspirations locally and globally.”
“Innovation and continuous development lie at the heart of our strategy. That’s why we are committed to ongoing investment in our brand and products, expanding our market presence, and delivering fresh, consumer-focused experiences that reflect our long-term vision and resonate with the new generation,” added Salib.
According to the Brand Finance report, Al Nakhla Tobacco ranked third among Egypt’s most valuable brands, following the National Bank of Egypt and Elsewedy Electric. This reflects the brand’s growing prominence both locally and internationally, as the market shifts toward high-quality molasses tobacco products that reflect the cultural identity and traditions of consumers.