Kenzz and WaffarX Announce Strategic Partnership to Revolutionize Cashback Rewards for Egyptian Consumers

Kenzz, Egypt’s leading mass-market e-commerce platform has announced a strategic partnership with WaffarX, the region’s premier cashback service. This collaboration is set to transform the digital shopping landscape by delivering seamless cashback rewards that enhance the everyday shopping experience for Egyptian consumers and reassure Kenzz’s commitment to making essential goods accessible and affordable. As a strategic milestone, Kenzz is ambitiously targeting total sales of EGP 500 million through the WaffarX channel by 2026, underscoring the significant growth potential of this alliance.
Since its founding in 2022, Kenzz has become synonymous with affordability, trust and reliability, continually introducing innovative initiatives to elevate the customer experience. The latest partnership with WaffarX aligns with Kenzz’s vision to merge cutting-edge technology with a customer-centric philosophy to set new benchmarks for the E-commerce industry across Egypt and the wider MENA region.
Under the terms of the strategic partnership, Kenzz’s extensive portfolio of products spanning 19 unique categories and 60 sub-categories, will now feature varying cashback percentages on every purchase, without any minimum spend or maximum cashback limits. As a special launch promotion, shoppers will enjoy Double Cashback during the first month, receiving up to 15% cashback when purchasing from Kenzz via WaffarX. The integration between the two platforms is to ensure users a seamless and rewarding experience.
Ahmed Atef, Co-Founder & CEO, Kenzz, commented on the partnership: “By partnering with WaffarX, we’re not only enhancing our customer experience with seamless cashback rewards, but we’re also taking a bold step toward redefining digital commerce in Egypt. By tapping into WaffarX’s extensive cashback-driven user base, Kenzz creates additional value for its customers. The alliance is a clear testament to Kenzz’s vision, driving operational efficiency and customer loyalty through innovative, customer-centric solutions.”
Within the same context, Ezz Fayek the CEO of WaffarX added: “This collaboration with Kenzz strengthens our commitment to empowering everyday shoppers with real savings. We’re excited to offer exclusive cashback rewards that deliver tangible value while deepening our connection with the vibrant Egyptian market.”
This long-term collaboration underscores WaffarX’s commitment to democratizing savings and delivering everyday value to Egyptian consumers by offering innovative cashback solutions that truly resonate with local shoppers. By partnering with Kenzz, a dynamic, homegrown e-commerce leader, WaffarX is expanding its retail network, deepening consumer engagement, and gathering invaluable insights to further refine its offerings, ensuring that Egyptian shoppers enjoy a more rewarding, accessible, and tailored retail experience.
Drawing on their proven track records and innovative strategies, Kenzz and WaffarX are poised to redefine the online shopping and cashback experience in Egypt. The integration of state-of-the-art technology with customer-first incentives marks a new chapter in digital commerce, offering Egyptian consumers not only unbeatable savings but also a truly engaging and accessible retail experience.

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About Kenzz:
Kenzz is an innovative leading Egypt-based e-commerce platform, launched in 2022, with a mission to make online shopping more accessible, affordable, and inclusive for underserved markets. Backed by top global and regional venture capital firms, Kenzz offers a seamless shopping experience with a diverse range of products across 19 categories, innovative features like Kenzz TV, and flexible payment options. With over 3 million app downloads and a strong nationwide presence beyond Cairo and Giza, Kenzz is redefining the online shopping experience in Egypt by combining the trust of traditional retail with the convenience of digital commerce.

About Waffar X:
WaffarX, founded in 2018 by Ezz Fayek (CEO), Mahmoud Montasser (COO), and Ahmed Kamal (CTO), is a leading rewards and lifestyle platform as well as a pioneering loyalty technology provider serving the Middle East, North Africa, and beyond. Backed by renowned venture capital firms Lobby Capital (USA) and A15 (MENA), WaffarX helps businesses acquire and retain loyal customers while empowering consumers to save more and shop smarter by offering exclusive cashback, deals, and discount codes from top local and international brands—both online and in-store. In 2024, the company surpassed EGP 100M in cashback disbursed, reinforcing its position as the region’s go-to savings platform. For more information, visit www.waffarx.com/app.